Editorial identity
Margin ↗
A quiet journal with a strong point of view. Type, rhythm and room to read.
Fictional concept studyIndependent graphic designerLahore, Pakistan
Clarity with
character.
Graphic design that gives ideas a distinct voice — through visual identities, considered layouts and expressive image-making.
Explore the workSELECTED CONCEPTS — 01 / 03A collection of original studies in type, shape and visual systems.
Ideas, made visible.
Three fictional briefs. Three different design problems. A look at how a visual idea becomes a coherent system.
(01)
Poster system
Counterform ↗
A modular language for a fictional culture series. One grid, three distinct voices.
Fictional concept study
Packaging identity
Forma ↗
A family of everyday pantry goods, connected through shape, color and hierarchy.
Fictional concept studyHow I can help
From a first impression
to the finer details.
01
Visual identity
A visual language for a brand: marks, type, color and the rules that bring them together.
02
Editorial & print
Layouts that give stories structure, hierarchy and a comfortable rhythm.
03
Campaign & packaging
A connected family of graphics across posters, social formats or packaging concepts.